Something old, something new with rum revamp


ANGOSTURA has revealed a new look for two of its super-premium rums, Angostura 1919 and Angostura 1824.

The rums have received new bottle designs, as well as revamped packaging and labels. The new bottle designs were launched at this year’s Vinexpo exhibition and look to combine the traditional Angostura imagery with a more modern shape. The new packaging includes specially-commissioned artwork that features on both the neck label and the gift carton.
Inspired by Trinidad and Tobago, the artwork includes various national elements drawn from the Caribbean country’s history and heritage, such as its national bird, the Scarlet Ibis, a ship and a sugar cane.
The new bottle designs also feature a glass embossing of the signature Angostura butterfly on the base.
“The new repack reflects our heritage and values,” said Brian Woods, senior marketing manager at Angostura. Conscious of our desire not to ‘over-brand’, we have delivered luxury packaging which I firmly believe keeps us ahead of the game and further cements Angostura’s reputation as a world leader in producing some of the finest, smoothest rums on the market.”
The new-look rums will be rolled out to different markets in stages, with the first delivery set to take place later this year.
Angostura is based in Laventille, Trinidad, and exports its rum and bitters brands to 140 countries worldwide.