Monthly Archives: July 2011
Energy drink eyes the ladies
ENERGY drinks brand Rockstar is targeting women with the launch of a new low-calorie flavour.
Rockstar Pink is a sugar-free alternative to regular energy drinks...
Striking a world beer balance
Matching brews with food key to driving sales, suppliers say
STRIKING a balance between established and lesser-known brands is key if operators are to maximise...
Security vital for vacant pubs
Keeping empty properties secure can be cheaper in the long-run
EMPTY pubs and restaurants are not exciting, writes Mark Cosh of vacant property management firm...
Come together with Bacardi
Rum brand serves up classic cocktails at top summer festivals
BACARDI has set its sights on live music events this summer with a major sampling...
Ads aim to set new Standard
RUSSIAN Standard is back on TV screens this summer.
Part of the ‘vodka as it should be’ campaign, the TV ads show “dramatic” close-ups of...
Cider takes seasonal approach
SWEDISH cider brand Kopparberg has launched the first variant in its ‘revolving’ seasonal range.
Kopparberg with Raspberry is designed to meet what’s said to be...
Mercat man is friend of earth
Investing in energy efficiency measures is not just about saving money, it’s to benefit generations to come, operator Graham Blaikie tells Dave Hunter
TAKING the...
Migrant worker checks must be stringent
THE UK Border Agency’s clamp-down on businesses using illegal migrant workers has been further reinforced with the news of two central belt businesses facing...
Irn-Bru to reach new heights?
Consumers can win sunshine holiday through new promotion
SOFT drinks giant AG Barr reckons sales of Irn-Bru could reach new heights this summer thanks to...
Brand celebrates decade of its WKD side
A DECADE of demonstrating its ‘WKD side’ is credited with keeping the RTD brand firmly in the drinks repertoire of young adults.
The ‘have you...