Red Bull | Scottish Licensed Trade News

Scottish Licensed Trade News

Don’t neglect the list’s softer side

A well-served quality soft drinks range has never been more important to nation’s on-trade …

Is it time for a soft drinks check up?

Beyond the sugar tax: more growth is expected for healthier mixers …

The drinks advocates

Agency’s low profile belies its success …

Set the bar with summer serves

A quality cocktail proposal can make for a sizzling season of sales …

Trade can benefit from the soft sell

Operators advised to give soft drinks range same attention as alcohol …

Paint the town red

A NEW limited edition can is the centrepiece of a campaign for Red Bull that aims to drive footfall into city centre venues. …

Red Bull’s two-pronged approach to boost sales

• Price Find the ‘sweet spot’ on pricing so the price of a can, on its own or with a mixer, sits in line with other premium offers. Getting the price …

Energy sales growing wings

G1 Group doubles category revenues in one year thanks to a new approach across estate OVER the last two years, Glasgow-based G1 Group has been making changes …

Quality and variety key to energy drinks

Trade can make the most of category in growth, say producers and suppliers WITH sales volumes climbing year-on-year, energy drinks continue to be an on-trade …

Tasty times for soft drinks sales

Food pairing and social occasions can buoy category CASUAL dining represents one of the biggest opportunities for growing soft drinks sales in the on-trade, …

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