Paint the town red

Red Bull
The campaign celebrates city venues

A NEW limited edition can is the centrepiece of a campaign for Red Bull that aims to drive footfall into city centre venues.

Launching in July, The Keys to your City campaign and can features illustrations that are designed to highlight the significance of city outlets.

Operators can get involved by posting pictures of the can in their venues on Instagram and using the hashtag #keystoyourcity.

Participating outlets will then be in with a chance of featuring in Red Bull’s online city guide and social media platforms.

Sophia Blawat, Red Bull on-premise marketing manager, said: “We’re excited to launch our brand new limited edition can, which includes a fun campaign for trade and consumers alike.

“This year we’re celebrating on-premise venues, and through our dedicated Keys to your City campaign, we will be encouraging consumers to explore all their city has to offer.”