Pernod Ricard | Scottish Licensed Trade News - Part 4

Scottish Licensed Trade News

Cash in as drinkers aim to impress

VALENTINE’S Day presents a great chance for bartenders to encourage consumers to trade up to higher margin drinks. So contends drinks giant Pernod Ricard, …

The spirit that keeps on giving

Flavoured variants keeps vodka category moving forward VODKA’S dominance of the spirits scene could scarcely be more complete. CGA Strategy recently …

Blends bolster Chivas’ sales

STRONG sales of Paisley-based Chivas Brothers’ blended Scotch whiskies are credited with helping the firm post “impressive” sales figures for the year to …

Tequila Avión joins spirits giant

SPIRITS giant Pernod Ricard has bolstered its portfolio with a new Tequila. Tequila Avión has joined its spirits stable as part of a joint venture agreement …

Spirits scheme to give bars the edge

PERNOD Ricard has launched a new initiative designed to help operators drive sales of premium spirits. With its figures suggesting premium spirits are growing …