Pernod Ricard | Scottish Licensed Trade News - Part 4

Scottish Licensed Trade News

The spirit that keeps on giving

Flavoured variants keeps vodka category moving forward VODKA’S dominance of the spirits scene could scarcely be more complete. CGA Strategy recently …

Blends bolster Chivas’ sales

STRONG sales of Paisley-based Chivas Brothers’ blended Scotch whiskies are credited with helping the firm post “impressive” sales figures for the year to …

Tequila Avión joins spirits giant

SPIRITS giant Pernod Ricard has bolstered its portfolio with a new Tequila. Tequila Avión has joined its spirits stable as part of a joint venture agreement …

Spirits scheme to give bars the edge

PERNOD Ricard has launched a new initiative designed to help operators drive sales of premium spirits. With its figures suggesting premium spirits are growing …