Firms link up in beer and TV deal
Molson Coors and Sky eye growth in independents with collaboration. Molson Coors and Sky have struck a new commercial alliance in a bid to build both companies’ presence in the independent on-trade. The duo reckon as many as 70,000 licensed venues across the UK could benefit from the deal, which offers operators discounts on Sky’s Ultimate package in return for buying drinks through the Carling owner.
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Jack Cummins
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Neil Morrison
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