Features

THE past two years have reinforced the importance of technology within the licensed trade, as businesses looked to introduce efficiencies as well as cut down on the contact between staff and customers.

FROM virtual tastings and online research to creating their own concoctions – many consumers sought to broaden their drinks knowledge during the various lockdowns and restrictions; and, as a result, are said to be increasingly seeking drinks that offer a discernible point of difference now they are back in bars.

HEALTH is often top of the agenda for people at the beginning of the year, and 2022 is expected to be no different.

There is plenty of opportunity to be creative with Burns-themed drinks and events

The pandemic has accelerated an existing trend towards premium

The coming weeks could be particularly important for the growing category

Bar and pub operators should prioritise simple serves and pre-batched festive favourites if they want to ease the pressure this December.

Few drinks categories have the history, complexity and reputation for quality that is enjoyed by Scotch whisky.

High quality serves and experiences customers can’t get in their homes will be key to making the most of Christmas and new year trade this year, according to drinks giant Pernod Ricard UK.

With the festive season fast approaching, Nikos Matsikas of Brasserie Ecosse in Dundee gives us the lowdown on two of the venue’s Christmas cocktails: the Pink Margarita and the Hypnotiq Harmonie.