Features

Promoting refreshing drinks can pay dividends this summer THE way in which operators describe summer serves could hold the key to unlocking cocktail sales in...

ICB boss John Mills tells us why cider and sun are the ideal mix. The boss of cider brand St Helier has identified the great outdoors as the key to its summer trading success. The pear cider, owned by Intercontinental Brands (ICB), is sponsoring a range of music festivals and outdoor events this summer.

Weather continues to have huge bearing on consumer drinking trends, says First Drinks OPERATORS who underestimate the influence the weather has on consumers’ drinking habits...

GIN fans are being encouraged to take a fresh look at the spirit this summer by the firm behind the Beefeater and Plymouth brands. Chivas...

DRINKS firm COS Brands has pinpointed the height of summer for the release of its first seasonal cider product. Kopparberg Raspberry & Mint will make...

PERONI Nastro Azzurro is looking to bring some Italian style to the UK this summer. A new ad campaign, which launched on cinema screens and...

We can’t count on the weather, but plenty of Scots will be seeking a summer drinking vibe this summer WE all accept that Scotland doesn’t...

Paloma Faith is now the brand ambassador for liqueur brand Tia Maria. TIA Maria has named singer Paloma Faith as its new brand ambassador...

CCE introduces new scheme to raise standard of postmix serves COCA-Cola Enterprises (CCE) is taking licensees back to school with the launch of a new...