Features

ICB boss John Mills tells us why cider and sun are the ideal mix. The boss of cider brand St Helier has identified the great outdoors as the key to its summer trading success. The pear cider, owned by Intercontinental Brands (ICB), is sponsoring a range of music festivals and outdoor events this summer.

Weather continues to have huge bearing on consumer drinking trends, says First Drinks OPERATORS who underestimate the influence the weather has on consumers’ drinking habits...

GIN fans are being encouraged to take a fresh look at the spirit this summer by the firm behind the Beefeater and Plymouth brands. Chivas...

DRINKS firm COS Brands has pinpointed the height of summer for the release of its first seasonal cider product. Kopparberg Raspberry & Mint will make...

PERONI Nastro Azzurro is looking to bring some Italian style to the UK this summer. A new ad campaign, which launched on cinema screens and...

We can’t count on the weather, but plenty of Scots will be seeking a summer drinking vibe this summer WE all accept that Scotland doesn’t...

Paloma Faith is now the brand ambassador for liqueur brand Tia Maria. TIA Maria has named singer Paloma Faith as its new brand ambassador...

CCE introduces new scheme to raise standard of postmix serves COCA-Cola Enterprises (CCE) is taking licensees back to school with the launch of a new...

Positive strides are being taken by pub leasing companies towards building trust with tenants, a new survey has suggested. The research, based on the views of 500 leaseholders (440 from existing businesses and 60 new entrants), explored tenants’ views on the code of practice which governs leasing agreements. The code, which pubcos must factor into their own lease deals, was revamped last year to offer tenants more support and greater transparency in lease agreements.