Tia Maria goes behind the mask
LIQUEUR brand Tia Maria has been interacting with consumers face-to-face in the latest stage of its ‘behind the mask’ campaign.
A six-week programme, titled...
Liqueur bids to end ‘passing off’
THE producers of German herbal liqueur Jagermeister have launched legal action against a number of bars in England after they were found to be...
Great Dane bounds into Scots bars
Vodka-based Fisk aims to make its mark in the UK on-trade
THE owner of Danish speciality spirit Fisk has identified Scotland as a key market...
Scotch firm raises the Standard
RUSSIAN Standard is to be distributed by Scotch whisky firm Whyte & Mackay, it was announced last week.
The deal will see Whyte & Mackay...
Vanilla joins Smirnoff flavours
VODKA giant Smirnoff has expanded its flavoured range with the launch of a new vanilla variant in the on and off-trades.
Joining the existing Green...
Drinkers still seeing red in the on-trade
Spirit remains biggest-selling in Scotland – and one brand still dominates
DESPITE the rising popularity of rum and whisky’s apparent return to form, vodka remains...
Rockstar gets the blues
THE large can range of energy drink Rockstar has been expanded with the introduction of Rockstar Xdurance.
The new blueberry, pomegranate and acai-flavoured drink contains...
Will energy drinks drop the bombs?
Operator fears caffeine and spirts combination will attract regulatory attention
JAGERBOMBS and vodka serves may still dominate the energy category in the on-trade, but this...
Havana Club getting fresh with Mojitos
HAVANA Club has embarked on a campaign to promote its signature Cuban Mojito serve.
The brand has been hitting the road to promote the...
Managed sector top for category, says Red Bull
THE managed pub sector is driving on-trade energy drink sales, according to category leader Red Bull.
The energy giant, quoting figures from CGA, last week...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
