Cobra sets sights on beer top ten
COBRA beer has introduced a new packaging design as it aims to become a top-ten beer brand in the UK.
The new-look design, which features...
Festive hopes riding high across the trade
OPERATORS told SLTN last week they are optimistic about Christmas 2011, as the trade braces itself for the onset of the silly season.
With just...
Italian brand unveils its winter campaign
PERONI Nastro Azzurro has launched a new marketing campaign which aims to drive sales of the Italian beer during the winter months.
The new ad,...
Sustainable cider ‘star’ takes award
AN expert in sustainable orchards has been recognised for making an outstanding contribution to the cider industry.
Emily Durrant, project manager of the Herefordshire Orchards...
Quality concerns must be addressed
Improved taste could boost low-alcohol wine sales
CONCERNS about the quality of low-alcohol wines must be addressed if the category is to attract more consumers.
That’s...
A drink for all four seasons
New brands and flavours credited with redefining category
THE winter months might not have been seen as key cider territory in years gone by, but...
Cider continues to bear fruit
WITH new brands and flavours emerging onto the market on a regular basis, it seems cider is a category that refuses to stand still.
Fruit...
Life is Swede for fruit cider
BRITISH, Irish, Swedish, cloudy, apple, fruit, craft, bottled, draft... it’s little wonder consumers – and operators – can find cider a confusing category.
The raft...
Alcohol-free wine targets expectant mums
EISBERG, the alcohol-free wine brand, aims to target pregnant women through a new marketing campaign.
The activity includes the launch of a dedicated ‘pregnancy...
A world of beer possibilities
Consumers have more choice than ever, firms say
SCOTTISH consumers and operators are spoilt for choice these days when it comes to world beer.
Importers and...
Columns
Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
