New focus on Polish vodka
POLISH vodka brand Zubrowka is to star in its first ad campaign since its transfer to distributor First Drinks earlier this month.
The bison grass-infused...
Imported beer Czechs into bars
Distributor unveils plans for new on-trade push for Krušovice
CZECH beer Krušovice will be thrust into the spotlight this summer as part of a major...
Sambuca set for summer tour
THE Luxardo Brand Experience Team is heading to Glasgow and Edinburgh this summer as part of an 18-date UK promotional tour for the sambuca...
New Sourz will come to life on TV
ONE of the newest ready-to-drink brands to hit the market is to make its TV debut as part of a new campaign.
The animated Sourz...
Range can bring fridge benefits
Ready to drinks should get the space they deserve, firms say
HOW much fridge space should you allocate for ready-to-drink brands?
With a plethora of fruit...
Pilsner goes au naturale
A SELECT band of UK beer drinkers are to get the chance to taste a Czech brew in its unfiltered and unpasteurised state –...
Scots firm adds some spice to gin
WEMYSS Malts is aiming to spice up the gin category with the launch of a new variant of its Darnley’s View gin.
Described as a...
New Balvenie batch launched
THE Balvenie has launched a new single malt married from just nine casks of the distillery’s spirit.
The release of The Balvenie Tun 1401 Batch...
Beer matching offers food for thought
FOOD matching has become a popular technique for promoting world beer brands, with several major brewers actively promoting their brands for consumption with different...
Dairy liqueur hits the market
A NATURAL yoghurt liqueur has been launched in the UK by drinks distributor Maxxium UK.
Developed by liqueur and spirits producer Lucas Bols, Bols Natural...
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Jack Cummins
Andrew Dowson
Neil Morrison
Luke Richardson
