Absolut shows its USP


ABSOLUT vodka has launched a limited edition range of uniquely-designed and individually numbered bottles.

The Absolut Unique range was introduced to the travel retail market earlier this month and will be rolled out to specialist drinks retailers in October, priced £21.50 a bottle.
Absolut has utilised splash guns, 38 different colours and 51 pattern types to ensure that each of the four million bottles in the range is unique. An individual number is displayed on a white paper label on every bottle.
Adam Boita, marketing manager at parent company Pernod Ricard, called the production process “a first of its kind”.
He added: “Every bottle is a one-of-a-kind work of art.”

Image: The Absolut Unique range, priced £21.50 a bottle, debuted in the travel retail market.