Swedish brand branches out
Forest setting of new Kopparberg ad aims to reflect heritage
A SWEDISH forest forms the backdrop of a new summer marketing campaign for Kopparberg, which...
Whisky business goes its own way
Range of independent bottlings offers a point of difference in Ayrshire
AS the profile and popularity of Scotch whisky continues to grow, a business in...
Consumers taking a fresh look at whiskey
Flavoured variants credited with attracting younger drinkers to category
POSITIONED as an ‘accessible’ dark spirit and with a growing number of flavoured variants emerging in...
A new blend of whisky drinkers
Spirit playing the generation game, operators tell SLTN
SCOTCH whisky firms have made no secret of their desire to attract a younger generation of consumers.
In...
Small batch success for Buffalo Trace
THREE small batch bourbons from the Buffalo Trace distillery were lauded this month when they appeared on a list of the world’s top spirits....
All aboard for rum campaign
Lamb’s British heritage at the centre of new marketing activity
BRITISH identity forms the cornerstone of a new consumer campaign for Lamb’s Navy Rum.
Brand...
Blast from past boosts bourbon
Cocktails from a bygone era spark interest in whiskey
CLASSIC cocktails continue to drive interest in – and sales of – American whiskey, bartenders...
Whisky answers cocktail call
COCKTAILS and long mixed drinks are helping whisky reach a new generation of consumers.
Ali Goode, marketing manager for whisky liqueur Drambuie, said the category’s...
Single malt unveils its new look
SINGLE malt Auchentoshan has been given new-look packaging designed to educate consumers about the whisky’s production and taste.
The revamped packaging, which has been applied...
Carlsberg Citrus makes its ‘crate escape’
Carlsberg UK’s Citrus lager has made its TV debut in a new version of its ‘Crate Escape’ ad campaign.
The beer, which is blended...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
