Bourbon aiming to go wild in bars
THE firm behind Wild Turkey is looking to expand the presence of its Wild Turkey 81 bourbon in the UK on-trade following the appointment...
Keep cider in range, drinks firms say
Operators advised to choose carefully if fridge space is limited
An explosion of new fruit flavours and products in recent years has given operators no...
Jager keeps cool at festivals
HERBAL liqueur Jägermeister is to feature at a number of UK music festivals this summer as part of a new promotional campaign.
The ‘Deep Freeze’...
Sol gets a summer makeover
MEXICAN lager brand Sol has been given a makeover in time for summer.
The new-look 330ml bottle has an embossed design, which is intended to...
Summer variety is the spice of life
Speciality spirits can create a point of difference, say drinks firms
SPECIALITY spirits can provide a key point of difference for outlets this summer, but...
Glass half full, says trade body
Scotland remains a major market for cider, writes National Association of Cider Makers chair Paul Bartlett
A YEAR ago my predecessor at the National Association...
Snout wrong with new cider
CIDER firm H Weston & Sons has bolstered its portfolio with a new brand and two new draught products.
New brand Rosie’s Pig is...
Cider sales can weather a storm
Operators confident of uplift whether sun shines or not
Scottish summer has arrived and yet again the weather will be anyone’s guess.
Hot summers spent...
Campaign urges cider drinkers to ‘earn it’
Pub banter provides inspiration for latest Strongbow marketing activity
PUB banter between friends has provided the inspiration for a new summer marketing campaign for Strongbow....
New look and flavour for Lambrini Cider
A NEW flavour of Lambrini Cider has been launched in time for summer.
Parent company Halewood International introduced the Cherry & Apple variant along with...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
