Soft focus for summer season | Scottish Licensed Trade News

Scottish Licensed Trade News

Soft focus for summer season

Campaigns aim to drive sales of juice brands in coming months

Limited edition bottles have been introduced to Bottlegreen’s Elderflower variants.

THE firm behind Shloer and Bottlegreen is aiming to increase sales over the summer months with the launch of new marketing campaigns for both brands.

The ‘handpicked for summer’ activity for Bottlegreen focuses on its elderflower cordial and sparkling drinks and includes the launch of a new limited edition bottle design, as well as sampling activity and consumer ads.
Simon Speers, managing director of Bottlegreen Drinks, which is part of SHS Drinks, said: “This year we are celebrating the elderflower season with an unprecedented level of activity which aims to showcase Bottlegreen cordial and sparkling pressés as the ultimate, refreshing summer drink, whilst demonstrating the versatility of the range and inspiring consumers with some creative ideas on how Bottlegreen can deliver a delicate burst of summer flavour into sweet and savoury dishes.”
SHS Drinks has also unveiled plans for a new sponsorship deal for Shloer.
Sponsorship of ITV series Let’s Do Lunch with Gino and Mel is running throughout this month as part of the ‘best served shared’ campaign.
Amanda Grabham, head of brand marketing for Shloer, said the activity aims to strengthen the drink’s links with food.
“Throughout Shloer’s ‘best served shared’ campaign we have regularly invested in sponsoring TV food programmes which reinforce the brand’s association with meal time occasions and which have strong appeal for existing and potential Shloer consumers,” she said.
“This focused approach really has paid dividends with almost two-thirds (62%) of consumers believing Shloer is a good fit with food.”
Meanwhile, soft drinks giant Britvic has launched its own summer campaign for its range of J2O fruit juice drinks.
The promotional campaign ‘J2O Kitty’ invites on-trade customers to download an ‘augmented reality app’ promoting the brand, engage in social media activity and participate in scratch card promotions.
A ‘Spin2Win’ game offers J2O customers the chance to win up to £5000 by entering codes featured on the labels of promotional bottles available at participating outlets.

Image – Limited edition bottles have been introduced to Bottlegreen’s Elderflower variants.

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