New look for The Glenrothes | Scottish Licensed Trade News

Scottish Licensed Trade News

New look for The Glenrothes

The packaging ‘frames’ the bottle.

SPEYSIDE single malt The Glenrothes has been given a new look.

Berry Bros. & Rudd Spirits unveiled new packaging for the whisky brand, which is said to have been the first single malt available as ‘vintage only’ without a declared age statement. The new design is said to reflect the “hierarchy of the range”.
“Consumers enjoy The Glenrothes because of the liquid, of course; but they also love the bottle and frame pack,” said Luke Tegner, marketing director of Berry Bros. & Rudd Spirits.
“This updated packaging will clearly communicate the hierarchy of our expressions in existing and markets that are new to us.”

Image – The packaging ‘frames’ the bottle.

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