Berry Bros. & Rudd Spirits unveiled new packaging for the whisky brand, which is said to have been the first single malt available as ‘vintage only’ without a declared age statement. The new design is said to reflect the “hierarchy of the range”.
“Consumers enjoy The Glenrothes because of the liquid, of course; but they also love the bottle and frame pack,” said Luke Tegner, marketing director of Berry Bros. & Rudd Spirits.
“This updated packaging will clearly communicate the hierarchy of our expressions in existing and markets that are new to us.”
Image – The packaging ‘frames’ the bottle.