A Merry move into the on-trade
MERRYDOWN cider has been launched in a new 500ml bottle in the on-trade.
Described as a 6% ABV “classic medium cider”, the bottled product carries...
Life is Swede as cider sales soar
SWEDISH cider brand Kopparberg has credited a combination of good weather, consumer loyalty and a new marketing strategy with helping to boost sales of...
Artists re-mix with rum brand
Campaign aims to promote passion with music competition
THE firm behind Bacardi will look to reinforce the brand’s music credentials today when it announces the...
No sun is required for soft drinks sales
Operators can capitalise with winter flavours and meal deals
WITH September coming to a close it can feel like a long wait until next summer,...
The future’s orange for gin brand
THE firm behind Edinburgh Gin has launched a new Spiced Orange variant for autumn and winter.
Joining Edinburgh Gin’s existing raspberry and elderflower flavoured variants,...
Perfection focus for Guinness
THE ‘perfect serve’ remains a key focus for Guinness in its latest ad campaign.
Launched this month, the activity includes a new 20 second...
Love brings Jefferson’s rye to UK
DISTRIBUTOR Love Drinks has launched Jefferson’s Straight Rye Whiskey in the UK on-trade.
Named after the third US president, Thomas Jefferson, the rye whiskey is...
Appletiser aims to sparkle on in pubs
APPLETISER is giving consumers the chance to win a shopping spree as part of a new on-trade marketing campaign.
Part of its ongoing ‘Sparkle On’...
Turbo boost for juice
JUICE brand Sunmagic has joined forces with film studio Dreamworks Animation as ‘soft drinks partner’ of its new children’s movie, Turbo.
Under the deal, Turbo...
Swedish cider targets perfection
Kopparberg unveils new serves for its ‘Eclectics’ variants
THE firm behind Swedish cider Kopparberg is promoting the ‘perfect serve’ for the latest flavoured variants to...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
