Chocs the way for latest liqueur
A NEW variant of Baileys cream liqueur has been described by parent company Diageo as “our biggest innovation in Western Europe this year”.
A blend...
Smirnoff strikes gold – New flavour launched
SMIRNOFF’S range of flavoured vodkas has been bolstered with a new cinnamon variant.
Described by parent company Diageo as a blend of Smirnoff and cinnamon...
Shloer adds festive fizz to range
TWO new variants have been added to the Shloer soft drinks range ahead of the Christmas period.
Celebration Pink Fizz and Celebration White Bubbly are...
McEwan’s shows its true colours
Red ambassadors hit the road on summer sampling trail
BREWER Wells & Young’s saw Red this summer as it ramped up activity for its newest...
Czech out new beer from Budvar
CZECH brewer Budvar has launched a new 3.8% ABV lager in the UK.
Said to be more bitter than Budvar’s signature beer, with a...
Celebrate good times with Jack
Trade urged to get behind brand’s ‘birthday’ activity next month
INSTANT-win competitions, online activity and advertising will form part of a month-long celebration of Jack...
Wood you believe it? Single malts launched
SCOTCH whisky firm Morrison Bowmore Distillers has launched the first single malts to be matured in virgin oak casks from two of its distilleries.
The...
A fresh approach to an old favourite
New twists on classic serve are helping to grow consumer interest in category
WHILE gin has played a prominent role in the recent cocktail boom,...
Gin shows variety is the spice of life
Stocking a range which showcases the category’s diversity is key
FROM a host of small-batch products to the emergence of flavoured variants, gin has seen...
Tasty times for soft drinks sales
Food pairing and social occasions can buoy category
CASUAL dining represents one of the biggest opportunities for growing soft drinks sales in the on-trade, according...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
