SWEDISH fruit cider brand Rekorderlig has made its cinema screen debut with the launch of a new ad designed to position it as a ‘cider for all seasons’.
The ad features scenes across four seasons with different groups of friends enjoying Rekorderlig as part of their Swedish lifestyle.
Gemma Copping, marketing director for Rekorderlig in the UK, said the cinema campaign represents the biggest media investment in the brand to date.
“This is a big moment for Rekorderlig,” she said.
“Our first ever brand film breathes life into Rekorderlig’s ‘beautifully Swedish’ provenance and clearly positions the brand as a cider for all seasons.”