CELLAR Trends, the firm that distributes Luxardo, claims Christmas is the perfect time for bartenders to experiment with its flavoured sambuca range.
The Luxardo ‘brand experience team’ will be in the on-trade over the festive season in order to encourage trial of the liqueurs, including Luxardo Sambuca with Mint and Luxardo Sambuca with Chilli and Spices, which were introduced earlier this year.
Craig Chapman, brand manager for Luxardo at Cellar Trends, said that “sharing the same drinking experience is one of the memorable moments of a celebration”.
