WKD hits pay dirt with new promo
THE firm behind ready-to-drink brand WKD has launched a new on-trade cocktail campaign.
The Pay Day promotion will see a range of four money-themed...
RTD shows it’s got more bottle
THE firm behind ready-to-drink brand VK has launched its Blue variant in a 500ml format.
Global Brands said ‘The Big Blue’ bottle size has...
Raising a glass to shoppers
THE firm behind Lambrini is giving away fashion vouchers as part of a new on-pack promotion.
Running until the end of June, the initiative gives...
Polish brand sees the light
THE firm behind Polish vodka Belvedere has launched a new 175cl illuminated bottle for both on and off-trades.
Previously only available on the three-litre...
Chinese beer gets on its bike
Tsingtao unveiled as sponsor of superbike TT race team
CHINESE beer Tsingtao has been unveiled as sponsor of a superbike team which aims to make...
Clear strategy to grow vodka sales
Premium and flavoured products driving category, firms say
PROMOTING premium brands as a trade-up can help operators boost sales of vodka, according to brand owners.
As...
Water result for Highland Spring
Perthshire firm said new figures show it is the biggest by volume
HIGHLAND Spring claims it has become the first British brand to top the...
Scottish operators take a world view
Bar owners finding new ways to promote global beers, as Matthew Lynas reports
THE burgeoning world beer sector seems to have captured the imagination of...
Cutty Sark to take to the skies
Blended whisky joins forces with seaplanes as part of new campaign
A BLENDED Scotch whisky which takes its name from a famous ship is set...
Musicians come home with JD
Fresh burst of intimate gigs across UK to launch next month
JACK Daniel’s aims to help musicians return to their roots again this year with...
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Luke Richardson
William Woodburn
