Games gets final push from Barr
SOFT drinks firm AG Barr is continuing to promote its sponsorship of the 2014 Commonwealth Games with limited edition packaging for Irn-Bru.
The ‘Born to...
Scots show winning spirit
SCOTTISH gin producers fought off international competition to take the top two spots in the World’s Best Contemporary Gin category at this year’s World...
Guinness renews links to rugby
GUINNESS is to continue as the ‘official beer and responsible drinking partner’ of the Aviva Premiership Rugby league next season.
The deal strengthens the stout...
Vodka still in good spirits in Scots bars
Flavoured variants offer further opportunities for operators to boost profits
VODKA has been the kingpin of the spirits scene in Scotland’s pubs and bars for...
A dram fine time for sales
Whisky Month presents an opportunity for licensees
AS a vehicle for marketing Scotland’s national spirit, there’s never been anything quite like it.
Running throughout May,...
Agony uncles return to TV
Brad and Dan characters are back in latest Foster’s ad
FOSTER’S ‘agony uncles’ Brad and Dan have returned to UK television screens in the latest...
Whisky makes month of May
Scotch to take centre stage in events across Scotland
A SERIES of whisky events around Scotland is expected to attract audiences in the region of...
Tomatin targets new generation
Distiller’s latest range aimed at younger consumers
HIGHLAND single malt distillery Tomatin is aiming to appeal to younger whisky fans with its latest range.
The...
Scotch exports remain stable
Growth in new markets counteracts eastern decline
SCOTCH whisky exports remained stable last year, despite turbulent sales figures in the Far East, according to the...
Beckham signs for new Club
DRINKS giant Diageo has joined forces with footballer David Beckham and entrepreneur Simon Fuller to launch a new whisky.
Haig Club Single Grain Scotch whisky...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
