Keg taps into ale resurgence
Stalwart brands essential component of range, brewers say
THE modern day ale drinker is more inclined to wander across the taps than previous generations, it...
Whisky goes back to black
BURN Stewart Distillers has taken blended Scotch Black Bottle back to its roots, with a new whisky based on the original recipe and a...
West comes off Best in Spain
A GROUP of west coast publicans celebrated in the sun last month after winning the inaugural Caledonia Best Golf Challenge in Spain.
The team...
A Merry move into the on-trade
MERRYDOWN cider has been launched in a new 500ml bottle in the on-trade.
Described as a 6% ABV “classic medium cider”, the bottled product carries...
Life is Swede as cider sales soar
SWEDISH cider brand Kopparberg has credited a combination of good weather, consumer loyalty and a new marketing strategy with helping to boost sales of...
Artists re-mix with rum brand
Campaign aims to promote passion with music competition
THE firm behind Bacardi will look to reinforce the brand’s music credentials today when it announces the...
No sun is required for soft drinks sales
Operators can capitalise with winter flavours and meal deals
WITH September coming to a close it can feel like a long wait until next summer,...
The future’s orange for gin brand
THE firm behind Edinburgh Gin has launched a new Spiced Orange variant for autumn and winter.
Joining Edinburgh Gin’s existing raspberry and elderflower flavoured variants,...
Perfection focus for Guinness
THE ‘perfect serve’ remains a key focus for Guinness in its latest ad campaign.
Launched this month, the activity includes a new 20 second...
Love brings Jefferson’s rye to UK
DISTRIBUTOR Love Drinks has launched Jefferson’s Straight Rye Whiskey in the UK on-trade.
Named after the third US president, Thomas Jefferson, the rye whiskey is...