Drinks firm in marketing push
PRUK launches major campaigns ahead of Christmas
PERNOD Ricard UK is investing heavily in marketing three of its drinks brands in the run up to...
Woodford makes it a double
THE firm behind Woodford Reserve has extended the bourbon brand’s portfolio in the UK on-trade with the launch of Woodford Reserve Double Oaked.
The...
Strong season for cocktails
DRINKS supplier Bibendum has predicted strong sales for spirits this Christmas, driven by the continued popularity of cocktails.
Revealing figures for the 12 weeks...
Baileys back on TV
CREAM liqueur brand Baileys is to be the subject of a £3.5 million media spend in the run up to Christmas.
The investment in the...
Mull over a winter warmer
HAYWOOD Drinks is marketing its Eliot’s ‘Winter Warmer’ products to operators ahead of the festive season.
Its Mulled Wine, Spicy Cider and Cherry Punch products...
A little creativity goes a long way
From a different approach to hot drinks to fresh takes on classics it’s time to experiment, writes bartender Iain Meldrum
The festive period has always...
Winter cider is heating up
Henry Westons variant targets seasonal sales
CIDER maker H Westons & Sons has relaunched its mulled cider variant in time for winter.
Available from now...
‘Tis the season to sell spirits, says Diageo
Drinks giant highlights high festive sales uplift enjoyed by the category
THE spirits category could be the goose that lays the golden egg for publicans...
Look beyond the basics
Drinks firms suggest new serves could boost gin sales this season
EXPLORING new serves is the way to go when it comes to keeping gin...
Hooch back on TV
KEITH Lemon is back on TV screens in the latest burst of marketing activity for ready to drink brand Hooch.
The ‘Oooch’ activity is designed...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
