Summer push for South African brand
THE firm behind South African cider brand Savanna has launched what it claims is the brand’s largest ever marketing campaign in the UK.
The...
A fruity move from soft drinks giant
COCA-COLA Enterprises (CCE) is looking to build its Appletiser brand in the on-trade with the introduction of a new flavour.
The new Apple &...
Prepare for soft sell this summer
Operators offering a diverse range stand to benefit, firms say
THERE’S no shortage of beers, wines, ciders and spirits available in Scotland’s pubs, clubs, restaurants...
Big brand ales important to trade
WITH craft beer continuing to hog the headlines it’s easy to forget that the more mainstream keg brands continue to account for the vast majority of on-trade ale volumes.
Deuchars kicks off new rugby deal
CALEDONIAN Brewery, the firm behind Deuchars IPA, has agreed a four-year rugby league sponsorship deal which will see the National League in Scotland renamed...
RTD offers a big weekend
DRINKS firm Global Brands has launched a new consumer competition for its VK brand.
Targeted at drinkers aged 18 to 24, the ‘Ultimate VKend’...
New ale range from McEwan’s
IPA joined by off-trade variants for McEwan’s cask launch
MCEWAN’S Beer Company, a division of Wells & Young’s, has expanded its portfolio with the introduction...
Full throttle sponsorship
Chinese beer extends British superbike partnership
CHINESE beer brand Tsingtao has extended its support for British bike racing for the new season.
Tsingtao Racing entered teams...
Ale to aid Lancaster Bomber’s Atlantic crossing
THWAITES, the brewery behind Lancaster Bomber Ale, will help put the real thing in the air this summer.
The brewery has been unveiled as the...
New activity for Old Mout
HEINEKEN UK has launched a marketing campaign for its new packaged cider brand Old Mout.
The activity, which kicked off earlier this month, aims...
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Luke Richardson
William Woodburn
