The spirit of youth
MELON liqueur brand Midori is the subject of a new digital PR campaign which UK distributor Maxxium expects will build the brand’s appeal with...
Mr Jack celebrates Christmas
THE firm behind Jack Daniel’s in the UK is promoting a range of simple serves for the American whiskey brand over the festive season....
Singer goes Platinum
The firm behind Glen’s vodka has joined forces with TV presenter and former member of boyband Westlife, Brian McFadden, to promote the brand’s premium...
Reeling in a vodka range
Cellar Trends has taken over distribution of Beluga Vodka, and plans to grow the brand’s presence in the UK.
The drinks distributor will now handle...
Captain at Deltic helm
Diageo has announced that its Captain Morgan White Rum will be the ‘official white rum’ in all Deltic Group nightclubs across the UK.
As well...
Cider firm’s draught deal
Aston Manor signs agreement with national on-trade operator
Cider maker Aston Manor has secured a deal with pub group Marston’s, which will see the cider...
Swedish brand turns up heat
Relaunched cider being promoted as a hot seasonal serve
The seasonal cider from Swedish brand Rekorderlig is aiming to turn up the heat in the...
Gin-spiration
The firm behind Islay gin The Botanist has challenged bartenders from five venues across the UK to get experimenting as part of a new...
Celebrating Bloomsbury
THE heritage of Tanqueray gin is being touted as the inspiration behind the brand’s latest limited edition variant, Tanqueray Bloomsbury Gin
The name for the...
Firm adds fire to its range
Spirits firm Brown-Forman has expanded its American whiskey portfolio with the introduction of a hot cinnamon flavoured Jack Daniel’s variant.
Jack Daniel’s Tennessee Fire blends...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
