A courageous campaign for stout
Diageo has launched a new advertising campaign for Guinness to coincide with this year’s Rugby World Cup.
The TV ads examine inner qualities such as...
Reap the rewards of ‘cider season’
Autumn was officially ushered in with last week’s equinox – bringing with it the traditional harvest time.
For cider producers, it means plentiful fruit –...
Choice the biggest factor in cider
As the category grows, the trade must give pub-goers plenty to choose from
Consumer choice has been at the heart of the cider category’s growth...
Exchanging apples for cider
SCOTTISH cider makers have put out a call to consumers to provide them with apples and pears in exchange for a free bottle of...
Fruit flavours and alcohol-free launch
C&C Group, the firm behind Magners, has extended the Irish cider’s range with the introduction of two new product lines, Magners Alcohol Free and...
Capital Crowne on the market
The four-star Crowne Plaza hotel in Edinburgh has been placed on the market.
The hotel on Royal Terrace has 100 bedrooms, a bar, restaurant, three...
Soft drinks are not just for kids
GLOBAL Brands is targeting adult consumers with its new range of premium soft drinks.
Franklin & Sons, which was launched at the end of June,...
Juice firm in on-trade exclusive
BRITVIC Soft Drinks has added a new flavour to its J2O range, available exclusively to the on-trade.
The limited edition J2O Midnight Amber, which was...
Quality counts in soft sales
Demand for premium experiences means standards must be high
A trend towards more premium products is said to be having an impact on sales of...
A hidden history
The illicit whisky trade of the 18th and 19th centuries is the inspiration behind the Smugglers’ Series from Isle of Arran Distillery.
Each new release...
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Luke Richardson
William Woodburn
