Monthly Archives: October 2011
Tia Maria goes behind the mask
LIQUEUR brand Tia Maria has been interacting with consumers face-to-face in the latest stage of its ‘behind the mask’ campaign.
A six-week programme, titled...
The Kats that got the schnapps
SPECIALITY drinks brand V-KAT is targeting 18-24 year olds with a new TV ad.
The ‘all kinds of Kats’ campaign, which launched last week, was...
Vivas takes university challenge
VIVAS, the wine supplier jointly owned by 3663 and Bibendum Wine, has been appointed to the wine and spirits roster for The University Caterers...
Brewer gets fractional on glassware
CARLSBERG has introduced branded two-third pint glasses for its Staropramen, Mahou and Poretti brands.
The brewer says the three world beer brands are often...
Pubco aims to make its mark
Signage designed to improve appeal and cut costs
SCOTTISH & Newcastle Pub Company has adopted a new approach to pub signage which it reckons will...
There’s no substitute for trade experience
Swedish cider Rekorderlig is reaping the benefits of its vintage sales team
WHEN it comes to building brands in the on-trade, there’s often no substitute...
Fife hotel stays in local hands
A FIFE hotel has been acquired by local operators.
The Wallace family, who operate the Village Inn in nearby Pitlessie, bought Luigino’s (the former Covenanter...
Liqueur bids to end ‘passing off’
THE producers of German herbal liqueur Jagermeister have launched legal action against a number of bars in England after they were found to be...
Great Dane bounds into Scots bars
Vodka-based Fisk aims to make its mark in the UK on-trade
THE owner of Danish speciality spirit Fisk has identified Scotland as a key market...
Surveyors firm bolsters its team
CHARTERED surveyors firm Graham & Sibbald has bolstered its team with a raft of appointments and promotions.
John MacBean has been appointed partner at the...