Foster's | Scottish Licensed Trade News

Scottish Licensed Trade News

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Range change for drinks giant

Heineken announces raft of new products and refreshes Heineken has announced a number of tweaks to its portfolio, including a refreshed look for one of its …

Cheers as lager makes TV return

New campaign marks a ‘shift in strategy’ for beer brand Foster’s is back on TV screens as part of a new advertising campaign designed to celebrate …

Aussie beer is on the road

Australian lager brand Foster’s returns to TV screens this autumn with the launch of the ‘Helluva Tour’ campaign. The new campaign comprises a series of …

New year price rises announced

HEINEKEN and Carlsberg have become the first major brewers to announce wholesale price rises. Heineken’s increases include an additional £5.05 to an 11g keg …

Foster’s birthday fun and games

POPULAR 19th century Australian pastimes are at the heart of a new summer campaign celebrating the 125th anniversary of lager brand Foster’s. An on-trade …

Foster’s Radler on small screen

HEINEKEN has launched a new marketing campaign for its recently launched Foster’s Radler lager. The beer, which combines Foster’s with cloudy lemon, is …

Lager’s agony uncles taking more calls

FOSTER’S continues its ‘good call’ campaign this month with the release of two new 15-second video on demand spots. The ads, which will run on digital …