TGIs extends its social life
Online activity key to target young adults but offer must match up
SOCIAL media is a key method TGI Friday’s employs to engage a younger...
Open deal a hole in one
Sponsorship could boost pub whisky sales
Expert knowledge drives brand sales
Producers say the onus is on operators and staff to be aware of key drinks trends
IN-depth knowledge of products and trends is central...
Matured in time for summer
GLEANN Mor Spirits Co has released its first limited edition cask-aged gin of 2018 in time for summer.
San Francisco spirits success
Scots firms fill their boots with medals at global comp
Scottish distilleries cleaned up at the San Francisco World Spirits Competition with producers from across...
A lighter take from Portugal
THE firm behind Portuguese wine brand Mateus has launched a new range of low-ABV wines.
The Mateus Light range, consisting of a still rosé, sparkling...
A question of Faith
Paloma Faith is now the brand ambassador for liqueur brand Tia Maria.
TIA Maria has named singer Paloma Faith as its new brand ambassador...
Summer drinks: keeping it simple
Operators advised to strive for quality over quantity with seasonal serves
The times they are a changin’
High demand for low and no-alcohol drinks this summer, firms say
IT will come as no great surprise to anyone that demand for low and...
Making a drinks list and checking it twice
Christmas remains a key sales driver but licensees must be prepared, say drinks firms
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Luke Richardson
William Woodburn
