THE firm behind Portuguese wine brand Mateus has launched a new range of low-ABV wines.
The Mateus Light range, consisting of a still rosé, sparkling rosé and white wine, was introduced last month.
Stevens Garnier, the firm which distributes the Mateus range in the UK on behalf of owner Sogrape, said the three wines, which each have an ABV of 5.5%, are aimed at consumers looking for wines which are lower in alcohol but retain the same flavour as full-strength products.
“We want to attract new consumers to Mateus as well as giving loyal Mateus drinkers the opportunity to enjoy the wines from this much-loved brand in a new way,” said Stevens Garnier managing director Matt Douglas.
“The name Mateus generates immediate recognition with wine drinkers and we aim to offer them a broad palate of styles to suit their diverse wine drinking occasions.
“Since its inception in 1942 Mateus has been synonymous with innovation and a refreshing style. Mateus Light reinforces that position and broadens the brand’s market presence in a way which is relevant to consumer demand.”
The introduction of Mateus Light follows the launch, earlier this year, of Mateus Expressions, a range of four wines that combine Portuguese and international grapes.
Sogrape and Stevens Garnier are said to have invested £2 million this year in developing the Mateus brand in an effort to attract new, young adult drinkers to the category and the range.
Stevens Garnier distributes a number of Sogrape wine, port and sherry brands in the UK, including Terra Franca, Gazela, Vina Las Boldos and Sandeman.