Elba’s boost for energy drink
MULTI-vitamin drink Purdey’s has joined forces with actor Idris Elba for the second year running in the latest instalment of the #ThriveOn advertising campaign...
Beer brings music to masses
THE firm behind Red Stripe is aiming to underline the Jamaican lager brand’s links with live music through a new online music-led television show.
Launched...
Simple steps to unlock sales
Visibility is key if spirits are to soar this summer season
SUMMER is well and truly here, and as the mercury rises, so to does...
Craft breweries influencing style
CRAFT breweries are influencing the interior design of on-trade venues and the furniture used within them, according to Jan Dammis, head of international sales...
Keeping up with the trends
HOSPITALITY furniture supplier Go In has launched a new range of upholstered chairs from Italian furniture brand Kubikoff.
The firm’s brand manager, Maurus Reisenthel, said...
Brewer shows its bottle with new brew
WEST, the Glasgow brewer and bar operator, has launched a new bottled beer in time for the summer season.
Heidi-Weisse is a Bavarian-style wheat beer,...
Swedish brewer arrives in the UK
Morgenrot has expanded its craft beer portfolio with a new deal to distribute Sweden-based Pang Pang beers in the UK.
The producer is said to...
Short season must be seized
Cider brand the focus of major summer campaign
IRISH cider brand Magners is the focus of a major new marketing campaign encouraging consumers to ‘seize...
Berry zesty new cider launched for summer
SWEDISH cider maker Kopparberg has added a new flavoured variant to its cider range.
Being rolled out across both the on and off-trade, Kopparberg Blueberry...
New flavours in the mix
A NEW range of flavoured tonic waters has been launched by drinks producer and distributor Halewood Wines & Spirits.
Lamb & Watt is made using...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
