Vimto gets in shape with sports launch
THE firm behind Vimto has expanded the soft drinks range in the on-trade with the introduction of a 250ml sugar-free ‘Sportscap Mini’ format.
Designed to...
Time to turn up the heat
THE firm behind cordial brand Bottlegreen has launched a fresh round of marketing activity promoting a hot serve for its variants over the winter...
Club clobber for beer
BREWER Heineken is aiming to “light up the night” with the launch of a glow in the dark ‘club bottle’ for the beer brand.
Designed...
A pure focus for Rockstar
THE Rockstar range of energy drinks has been extended with the launch of a new sugar-free variant.
Rockstar Pure Zero is a zero sugar version...
Make a resolution to boost soft drinks
Now is the time to assess range, say brand owners
WITH new year’s resolutions entering their second week and many consumers watching their wallets and...
Brand channels energy in pubs
Firm set to roll out new fruit drink to Scottish on-trade
THE company behind a new ‘healthy’ energy drink is targeting the on-trade after a...
UK launch for liqueur
GERMAN herbal liqueur Borgmann 1772 has been launched in the UK.
Distributed by Marblehead Brand Development, Borgmann 1772 is available from Gerry’s Wines and Spirits...
A modern take on an old spirit
Three-pronged approach brings awards success for capital bar
THERE is no tartan trim in Edinburgh venue Whiski Rooms.
The Walter Scott monument may be visible in...
Time to let your ale go beyond the pale
New styles credited with attracting broader consumer base to category
DIVERSITY is driving the growth of ale and attracting a broader range of consumers to...
Consider some soft options for 2014
ALCOHOL brands won’t be the only ‘must stock’ products in the new year.
Soft drinks continue to play an important role in the on-trade,...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
