THE Rockstar range of energy drinks has been extended with the launch of a new sugar-free variant.
Rockstar Pure Zero is a zero sugar version of the brand’s established Fruit Punch flavour, and is available in packs of 12x500ml cans.
Adrian Troy, head of marketing at AG Barr, the firm behind the Rockstar range, said ‘flavoured’ energy drinks are driving growth within the overall energy category.
“However, there is currently little consumer choice available in this growing sector and the launch of Rockstar Pure Zero will fulfil both the demand for a low calorie option and the demand for great-tasting flavoured energy,” said Troy.
“The new variant offers the full Rockstar energy hit with zero sugar.”