Consider some soft options for 2014 | Scottish Licensed Trade News

Scottish Licensed Trade News

Consider some soft options for 2014

Consider some soft options for 2014

ALCOHOL brands won’t be the only ‘must stock’ products in the new year.

Soft drinks continue to play an important role in the on-trade, accounting for millions of pounds of sales each year.
According to the annual market report from soft drinks firm Britvic, cola is currently the biggest-selling soft drink in the UK’s pubs and clubs, worth £1 billion at the end of 2012, followed by lemonade and then fruit juice.
Overall, on-trade soft drinks sales were said to be worth £2.7 billion at the end of last year, the firm reported – up 1.5% from the previous year.
However, the fastest-growing segment in soft drinks, by a significant margin, was energy drinks.
Figures quoted in the report said on-premise sales of energy drinks increased by 28.7% in the course of 2012, to a value of more than £190 million across the UK.
Red Bull was said to be the biggest player in the energy market, accounting for £110 million of on-trade energy drink sales in 2012.

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