Heineken opens new drinks portal
HEINEKEN, owner of cider brands Bulmers and Strongbow, has launched a new online portal to help licensees streamline ordering and boost sales of cider and beer in their pubs.
Bars should show summer spirit
Building a broad range gives plenty of room to grow sales, firms say
WITH the summer months’ potential to produce some sunny afternoons, which often...
Summer push for South African brand
THE firm behind South African cider brand Savanna has launched what it claims is the brand’s largest ever marketing campaign in the UK.
The...
A fruity move from soft drinks giant
COCA-COLA Enterprises (CCE) is looking to build its Appletiser brand in the on-trade with the introduction of a new flavour.
The new Apple &...
Prepare for soft sell this summer
Operators offering a diverse range stand to benefit, firms say
THERE’S no shortage of beers, wines, ciders and spirits available in Scotland’s pubs, clubs, restaurants...
Big brand ales important to trade
WITH craft beer continuing to hog the headlines it’s easy to forget that the more mainstream keg brands continue to account for the vast majority of on-trade ale volumes.
Deuchars kicks off new rugby deal
CALEDONIAN Brewery, the firm behind Deuchars IPA, has agreed a four-year rugby league sponsorship deal which will see the National League in Scotland renamed...
RTD offers a big weekend
DRINKS firm Global Brands has launched a new consumer competition for its VK brand.
Targeted at drinkers aged 18 to 24, the ‘Ultimate VKend’...
New ale range from McEwan’s
IPA joined by off-trade variants for McEwan’s cask launch
MCEWAN’S Beer Company, a division of Wells & Young’s, has expanded its portfolio with the introduction...
Full throttle sponsorship
Chinese beer extends British superbike partnership
CHINESE beer brand Tsingtao has extended its support for British bike racing for the new season.
Tsingtao Racing entered teams...
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