Whisky answers cocktail call
COCKTAILS and long mixed drinks are helping whisky reach a new generation of consumers.
Ali Goode, marketing manager for whisky liqueur Drambuie, said the category’s...
Single malt unveils its new look
SINGLE malt Auchentoshan has been given new-look packaging designed to educate consumers about the whisky’s production and taste.
The revamped packaging, which has been applied...
Carlsberg Citrus makes its ‘crate escape’
Carlsberg UK’s Citrus lager has made its TV debut in a new version of its ‘Crate Escape’ ad campaign.
The beer, which is blended...
Spirit beer can help category soar
THE emerging ‘spirit beer’ category will have a positive impact on bourbon and American whiskey, according to the firm behind one of the newest...
American tale for Scots bartenders
Consumers embracing US whiskies, says BBFB
SCOTTISH consumers are broadening their horizons and experimenting with more American whiskies than ever before, according to the brand...
Funkin’s pitcher of summer
The firm behind premix cocktail brand Funkin is distributing 1000 on-trade promotional kits as it looks to drive sales throughout summer.
Wholesalers will give the...
Single malts surge in buoyant spirit market
Well-trained and knowledgeable staff can boost sales, drinks firms say
OPERATORS seeking to maximise sales of whisky would do well to stock a robust range...
Bourbon aiming to go wild in bars
THE firm behind Wild Turkey is looking to expand the presence of its Wild Turkey 81 bourbon in the UK on-trade following the appointment...
Keep cider in range, drinks firms say
Operators advised to choose carefully if fridge space is limited
An explosion of new fruit flavours and products in recent years has given operators no...
Jager keeps cool at festivals
HERBAL liqueur Jägermeister is to feature at a number of UK music festivals this summer as part of a new promotional campaign.
The ‘Deep Freeze’...
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Luke Richardson
William Woodburn
