Youth captured by spirit beer?
Emerging category is said to be appealing to young adult drinkers
THERE has been a relative explosion in the range of spirit-flavoured beers available in...
Heritage focus for Bacardi ad
THE firm behind rum brand Bacardi has launched a multi-million pound ad campaign in the UK, promoting the brand’s heritage.
The Bacardi Untameable Since 1862...
Low-cal fruit drink lands in UK
A SOFT drink said to be inspired by an “ancient Japanese infusion process” has been launched in the UK and positioned as a healthy...
Budget bytes
CHANCELLOR George Osborne confirmed plans to scrap the alcohol duty escalator in last month’s Budget, meaning wine duty is set to rise by RPI...
Highland Spring retains ‘superbrand’ status
SCOTTISH mineral water brand Highland Spring has been awarded ‘superbrand’ status for the eighth year running.
The Centre for Brand Analysis (TCBA) survey, first published...
Two more join Briska cider family
THE firm behind Swedish cider brand Briska has added two new variants to its range.
Briska’s new Wild Strawberry and Woodland Fruits flavours are currently...
Record turnout for supplier
WHOLESALER Matthew Clark claims to have attracted a record number of visitors to a recent tasting event in Edinburgh.
As well as showcasing the...
New Smirnoff promo activity
DIAGEO is aiming to increase publicans’ loyalty to its Smirnoff vodka brand through a new on-trade promotion.
The campaign, which is set to run throughout...
New look for Fish Hoek
SOUTH African wine brand Fish Hoek has been given a makeover which includes a refresh of its fish motif logo and a revamped label.
The...
Expansion for Mateus range
SOGRAPES, the firm behind Portuguese wine brand Mateus, has expanded its UK portfolio with the launch of the Mateus Expressions range.
A combination of the...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
