Social confidence pays off in whisky
Licensees can reap the rewards if they use digital media effectively
SCOTCH whisky may be steeped in centuries-old traditions, but it seems 21st century technology...
Chivas schools trade
CHIVAS Regal brand ambassadors have been providing “educational programmes” to the on and off-trades in an attempt to “demystify the blended whisky category”.
Parent firm...
Capital whisky firm adds to range
WEMYSS Malts, the Edinburgh-based independent whisky bottler, has added several new products to its range.
The company has expanded its Lord Elcho blended Scotch...
A summer for seeing the world?
Raft of events taking place in Scotland could help beer sales
OUTLETS that offer their customers a varied range of quality world beers could be...
Bar gets a Games seal of approval
Canadian celebrations catch eye of Commonwealth delegates
THE rise in popularity of world beers in recent years has seen continental lagers become a regular sight...
Brazilian summer
Beer from the Amazon lands in UK
WITH the Word Cup in Brazil fast-approaching, beer importer World Beers is set to introduce two beers from...
Stable sales for soft drinks
Shoots of growth emerge in on-trade, says Britvic report
SOFT drinks sales in the on-trade have been static but stable over the past year.
That’s...
A fresh focus for Crabbie’s
New three-strong RTD range targets young adult drinkers
THE firm behind the Crabbie’s brand is targeting young adults with the launch of a new RTD...
Gin gets a fruity new look
DIAGEO has unveiled a new bottle design for its premium gin brand Tanqueray No. Ten.
The design is said to reflect both the citrus...
Hot shot takes aim at trade
New liqueur brand a blend of bourbon and cinnamon
BACARDI Brown-Forman is targeting what the firm describes as the growing shot category with its latest...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
