New drink is in high spirits
THE firm behind Merrydown is expanding its cider range this month with the launch of a new spirit-flavoured product.
New flavour and format for Stella Cidre
AB INBEV is looking to attract new consumers to its Stella Artois Cidre brand through the launch of a new flavour and draught format...
TOWIE on trade tour
RTD brand WKD will bring the cast of TV series The Only Way is Essex (TOWIE) to Scotland as part of a promotional tie-in...
RTDs jump through hoops
New look bottles designed to increase stand-out in the on-trade
THE firm behind RTD brand Hooper’s has released a new bottle design for the range....
A trip to the woods
THE firm behind Kopparberg cider is underlining the brand’s Scandinavian roots with a £4 million advertising push for its Elderflower & Lime and Cloudberry flavours.
Drinks firm boxes clever
THE Shepton Mallet Cider Mill has launched three new ciders in bag-in-box format.
The firm, which is owned by Tennent’s parent company C&C Group,...
Heineken opens new drinks portal
HEINEKEN, owner of cider brands Bulmers and Strongbow, has launched a new online portal to help licensees streamline ordering and boost sales of cider and beer in their pubs.
Bars should show summer spirit
Building a broad range gives plenty of room to grow sales, firms say
WITH the summer months’ potential to produce some sunny afternoons, which often...
Summer push for South African brand
THE firm behind South African cider brand Savanna has launched what it claims is the brand’s largest ever marketing campaign in the UK.
The...
A fruity move from soft drinks giant
COCA-COLA Enterprises (CCE) is looking to build its Appletiser brand in the on-trade with the introduction of a new flavour.
The new Apple &...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
