RTD offers a big weekend
DRINKS firm Global Brands has launched a new consumer competition for its VK brand.
Targeted at drinkers aged 18 to 24, the ‘Ultimate VKend’...
New ale range from McEwan’s
IPA joined by off-trade variants for McEwan’s cask launch
MCEWAN’S Beer Company, a division of Wells & Young’s, has expanded its portfolio with the introduction...
Full throttle sponsorship
Chinese beer extends British superbike partnership
CHINESE beer brand Tsingtao has extended its support for British bike racing for the new season.
Tsingtao Racing entered teams...
Ale to aid Lancaster Bomber’s Atlantic crossing
THWAITES, the brewery behind Lancaster Bomber Ale, will help put the real thing in the air this summer.
The brewery has been unveiled as the...
New activity for Old Mout
HEINEKEN UK has launched a marketing campaign for its new packaged cider brand Old Mout.
The activity, which kicked off earlier this month, aims...
Aussie pair head to the beach
FOSTER’S Radler has received the ‘Brad and Dan’ treatment as the brand’s Australian ‘agony uncles’ take to the beach in a new television advert.
The...
Brewer brings in big guns
CARLSBERG UK has recruited three famous faces for its new ‘Fan Squad’ TV ad.
Comedian Paddy McGuinness, former England footballer Ian Wright and Sky Sports...
New release for Islay distiller
The Kilchoman Distillery on Islay has released the latest in its limited edition ‘100% Islay’ range.
The 4th Edition is a 50% ABV bottling, which...
Gin at the bar
Dean Evans, The Finnieston, Glasgow
• Favourite gin?
My most reached-for gin, whether I’m making myself or one of my guests a drink, is City of...
Keep it cool this summer
A range of beers that cater to lighter tastes, served cold, will put fizz in sales
LIGHTER styles served cold will be the key to...
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
