Pubs should ‘get involved’ in craft
Beer writer calls for publicans to engage with local breweries
SCOTTISH publicans should take a hands-on approach to craft beer in order to make the...
New cider to create a buzz
DISTRIBUTOR Morgenrot and drinks firm Blue Fruits are hoping to create a buzz with a new craft cider.
Planetbee cider was created by cider maker...
Time to mix it up with rum
Consumers are seeking out new flavours and serves, drinks firms say
VERSATILITY is the name of the game when it comes to rum as consumers...
Taste changes for the seasons
Autumn leaves a chance to try new styles and flavours
AS the days become shorter, the weather isn’t the only thing changing.
Soft drinks firms say...
Wine goes above and beyond
TREASURY Wine Estates has launched a new marketing campaign for Australian wine brand Wolf Blass.
The activity, titled Above Beyond, kicked off with the sponsorship...
Whisky brand lays down the Law
DIAGEO has used the Venice Film Festival to showcase an exclusive short film for Johnnie Walker Blue Label.
The film, titled Gentleman’s Wager, was produced...
Change as good as a rest in rum
Innovative serves helping to keep category fresh in Scots bars
AS the base ingredient in drinks such as the Daiquiri, Mojito and Mai Tai, rum...
A fruity new look for cider
Different design and size aims to increase stand-out
C&C Group has unveiled a new bottle design for its Magners Orchard Berries variant.
Previously named Magners Berry,...
Bartender Braun a hit with Bacardi
EDINBURGH bartender Michael Braun is in the mix to be crowned UK champion at the Bacardi Legacy Cocktail Competition this month.
Braun, of Queen Street...
Red Bull’s two-pronged approach to boost sales
• Price
Find the ‘sweet spot’ on pricing so the price of a can, on its own or with a mixer, sits in line with...
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Luke Richardson
William Woodburn
