Facelift for 'adult' brands | Scottish Licensed Trade News

Scottish Licensed Trade News

Facelift for ‘adult’ brands

SOFT drinks manufacturer Britvic has revamped the packaging for its portfolio of soft drinks aimed at adults.

The new-look packaging is said to have been developed after market research suggested consumers are seeking a “more premium offering”.

Britvic products which have been given a makeover include Pepsi Max, 7Up Free, Lipton, Ballygown, Purdey’s, V Water and J2O.

In a statement, the firm said soft drinks provide an “opportunity for growth”.

“Research has shown that while consumers spend £27.5 billion on drinks when socialising in-outlet, 15% of sales can be attributed to soft drinks,” it said.

“Britvic recognises that there is a significant opportunity to increase the relevance of soft drinks in ‘adult social occasions’ and has developed a number of innovative solutions with a view to engaging consumers with exciting alternatives to alcohol.”

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