Facelift for ‘adult’ brands

SOFT drinks manufacturer Britvic has revamped the packaging for its portfolio of soft drinks aimed at adults.

The new-look packaging is said to have been developed after market research suggested consumers are seeking a “more premium offering”.

Britvic products which have been given a makeover include Pepsi Max, 7Up Free, Lipton, Ballygown, Purdey’s, V Water and J2O.

In a statement, the firm said soft drinks provide an “opportunity for growth”.

“Research has shown that while consumers spend £27.5 billion on drinks when socialising in-outlet, 15% of sales can be attributed to soft drinks,” it said.

“Britvic recognises that there is a significant opportunity to increase the relevance of soft drinks in ‘adult social occasions’ and has developed a number of innovative solutions with a view to engaging consumers with exciting alternatives to alcohol.”