Wine supplier taps into bars with keg

Draught product said to be quick to serve and easy for on-trade operators to store

BIBENDUM is set to introduce a number of wines available by the keg to the on-trade.

Launching this month, the range includes nine wines selected by the Bibendum team based on the firm’s market research.

Wines available in keg format will include Frizzante, Pinot Grigio, Sauvignon Blanc, Pinot Noir and Malbec.

Bibendum wine on tap

Bibendum has been working with keg supply firm KeyKeg on the wine’s packaging. The wine kegs being used are said to utilise a two-compartment system to ensure wines are not exposed to propellant gas, as well as patented double keg wall technology for safety during transit and storage.

Andrew Shaw, buying director for the Bibendum PLB Group, said the firm has been considering launching a range of wines on tap “for a number of months”.

“There’s a real buzz around keg wine and we are the only supplier currently offering such a wide selection of quality wines in this format,” he said.

“It was very important to us that we found the right wines and the right storage options before we went full steam ahead; and judging by the feedback we are getting from customers, we have succeeded in doing this.”

Simon Swift, managing director for Bibendum subsidiary Wondering Wine Company, highlighted the growth of wine on tap in the USA and said the firm is “excited to incorporate the range into the Wondering Wine Company offering”.

“Carefully-selected quality juice and expert technical installation delivers a terrific opportunity for events and venues wishing to engage their customers in the world of wine,” he said.

“Fast to serve and space efficient too, there’s just no downside.”

The firm behind Prosecco brand Frizzenti, meanwhile, has introduced a line of still wines on tap to sit alongside its existing portfolio of sparkling Italian wines.

Three draught still wines – an “aromatic” Pinot Grigio, a “bold fruity” Cabernet Merlot and a “refreshing” Pinot Grigio Rosé – have been launched in kegs initially, with the firm planning to expand the range of still wines available in the coming months to create a “carefully-selected line up from across Europe”.

All of the Frizzenti wines come in 20-litre kegs, which are said to “preserve the quality, providing a fresh glass of wine every time”.