The Heineken-owned brand’s advert aims to showcase the beer and those who make it .
Red MacGregor, was crowned Champion Beer of Britain in the bitter category .
Spirits producer Distell set to launch six limited release single malts .
While the range retains the established Old Pulteney bottle design, the label and packaging have been refreshed .
The winning watermelon flavour was one of four shortlisted, receiving 19,000 votes out of a total of 35,000 .
Recent stats show rum sales are growing. Is your range good enough?
The wholesaler is now offering licensees the choice of 300 craft beers as part of the range and 100 ciders .
As well as utilising organic grains from the fields of Balcaskie, on the doorstep of the brewery, Hine and Marshall plan to focus on farmhouse styles, …
Liqueur brand sends army of sampling staff into on-trade for freshers’ week
WKD is encouraging consumers to ‘bring the party’ this summer as it aims to drive incremental sales with a new comprehensive marketing drive.