Molson Coors Beverage Company is giving Madrí Excepcional drinkers the chance to win VIP and general admission tickets to London’s All Points East dance music festival.
Live until 31st July, consumers who purchase a pint of Madrí Excepcional can scan the QR code displayed on digital assets or in-venue POS to submit their details for a chance to win tickets.
The promotion builds on Molson Coors’ five-year agreement as the official sponsor and exclusive pouring rights partner for Uber One presents All Points East.
Madrí Excepcional will be available at All Points East when the festival kicks off in August, where the brand will have a dynamic two-tiered stand, supported by a social media campaign.
Marketing controller Sophie Mitchell said: “With summer festival season fast approaching, we wanted to reward Madrí Excepcional fans and bring the festival spirit to pubs and bars across the country with the chance to experience All Points East, on us.
“Rewarding Madrí Excepcional fans and engaging them with a unique promotion will build on the huge growth momentum of the brand and help operators drive sales this summer.”
