Scots bosses should let their workers knock off early tomorrow – but only if thermometers hits 20°C.
That’s the latest inventive beer marketing ploy from Edinburgh-based brewer Innis & Gunn, which is offering a share of 500 free beers to the first 20 firms who promise to make the ‘3pm Pledge’ to their staff.
The scheme, dreamed up by Innis & Gunn founder and master brewer Dougal Sharp, comes as forecasters tip Thursday May 15 to be the hottest day of the year.
Backed by stats from the Global Payroll Association – which claims a third of Brits already sneak off when the sun’s out – Sharp reckons it’s time to make the practice official. But there’s a catch – no 3pm pint unless it’s 20°C or above.
“Let’s face it – when the sun shines in Scotland, it’s like one of life’s miracles,” said Sharp. “Nobody wants to be stuck at their desk while the rest of the country basks in the beer garden.
“When the sun comes out it’s like the World Cup Final for pubs and people alike – and we want companies to back it. The 3PM Pledge is all about spontaneity, sunshine and celebrating life’s little wins,” said Sharp.
“Obviously, not every job can just down tools, but where it’s possible we’re encouraging businesses to let their hardworking teams take a breather. If the work can be done at any time, why not save it for later and let people enjoy the sunshine?
“We want bosses to let their teams down tools and head to the pub early to enjoy a drink with colleagues, friends, or family – as long as it’s basked in Scottish sunshine!”
Each of the first 50 employers to sign up to I & G’s 3pm Pledge will receive an ice-cold crate of Innis & Gunn lager delivered direct to their office – just in time for a sun-soaked early finish.
To sign up, visit: innisandgunn.com/the3pmpledge
