Knowledge is power when selling whisky
Well-informed staff that know their drams can encourage sales of Scotch in bars
A strong and spooky offer
Heineken resurrects CarnEvil campaign to bolster Halloween profits
New gins under the trade tree
Unwrap new spirit releases in time for Christmas
Rolling out the barrels
Speyside whisky barrels have been used in two of three new cask-aged beers from Glasgow’s Merchant City Brewing Company
Mexican spirits’ shot at bar glory
Agave spirits are making big strides in Scottish venues, say firms
Sweet new look for rum brand
Pernod Ricard has relaunched Lamb’s Spiced Rum with a new bottle design in a bid to position it as the ‘go-to’ spiced rum in bars .
Mixing up the whisky sector
Halewood aims for accessibility with new Crabbie’s malt .
A Sensational overhaul
Ranging advice, recipe inspiration and promotional materials are among the features of Britvic’s revamped trade business support programme .
Distribution deal for craft brewery
St Andrews Brewing Company’s new core range of beers is now available to order through Matthew Clark, after the brewer appointed the C&C Group-owned wholesaler as its distributor in Scotland.
Going back to where it all began
Innis & Gunn turns its focus to the beer which kickstarted the brewer’s brand
Columns
Luke Richardson
William Woodburn
