Halewood aims for accessibility with new Crabbie’s malt
Yardhead, which is said to be named after the site where John Crabbie used to store, distill and brew his products, is described as a 40% ABV Highland single malt with no age statement.
Non-peated, the expression is said to be “light” and “mellow” with a “vanilla sweetness” due to time in ex-bourbon casks.
Graeme Sharpe, Crabbie’s brand manager, told SLTN that it’s been designed to be mixed in a bid to appeal to a broader range of consumers.
He said: “It’s trying to take away a bit of the snobbery around whisky and to offer customers a slightly different route when they’re thinking of spirit mixers: it doesn’t always have to be gin and tonic or vodka and tonic; you can use whisky in different ways, other than just sipping.
“It’s supposed to be more interesting and exciting.”