A Sensational overhaul

The revamped website features advice on driving sales

RANGING advice, recipe inspiration and promotional materials are among the features of Britvic’s revamped trade business support programme.

Described as a “one-stop shop”, the new-look Sensational Drinks hub (sensationaldrinks.com) is designed to help independent operators save time, reduce costs and build sales by offering guidance and support; the revamped site will also offer access to free sample packs and marketing advice.

Britvic’s Florence Brain said the programme was originally set up to give licensees information ahead of the introduction of the Soft Drinks Industry Levy last April, but has since developed to offer advice, point of sale material and recipe ideas.

“Having spent significant time with independent customers, we know that it’s not always easy to get access to the right support, tools and insight that will help them to stay ahead of the competition,” said Brain. “We are looking to continually evolve the site for independent customers by bringing new exclusive support, promotion, advice and services to help grow and develop their business.”