Belgian beer Chouffe breaks with tradition for a 4% ‘sessionable’ brew
Brewed in the Ardennes, the heartland of Belgian beer, Chouffe is said to deliver ‘heritage and depth in a modern, approachable format’.
C&C commits a seven-figure investment to reigniting ‘Magnertism’
“These are our most ambitious Magners plans in over a decade, and we are ready to work with our partners in the trade to bring some added fizz to the bar.”
Bruadar marks World Bee Day with trio of honey-infused cocktails
Kelvingrove Café in Glasgow, Montpeliers and The Voyage of Buck in Edinburgh served up cocktails with honey from the hives at Aberargie Distillery.
Espolòn unveils a ‘crystal clear’ addition to its UK tequila portfolio
Featuring a blend of Espolòn’s awarded Añejo and a touch of extra Añejo, Cristalino is filtered through charcoal, with tasting notes of caramelized agave and honey.
Bacardi Breezer comes back to ride the wave of ‘fruit forward’ RTDs
The original Bacardí Breezer was launched in 1990 and became something of a phenomenon. Now, the brand is back with three new flavours: Zesty Orange, Zingy Lime and Crisp Watermelon.
Lucien Laviscount brings his modern charisma as Schweppes’ new ambassador
As connoisseurs of carbonisation since 1793, Schweppes has history aplenty – but is partnering with Laviscount to bring ‘modernity and attitude’ to the brand.
Morrison Scotch Whisky Distillers appoints new managing director
Niel Hendriksz joined MSWD in 2018 after a successful career with Moët Hennessy and Edrington through their distribution networks.
Madrí Excepcional launches All Points East music festival promotion
Consumers who buy a pint of Madrí can scan the QR code displayed on digital assets or in-venue POS to submit their details for a chance to win tickets.
Fettercairn takes the ‘Garden of Scotland’ to the RHS Chelsea Flower Show
The Fettercairn Wilderness Retreat has been imagined as the balcony of a busy city professional, decorated to remind them of trips to the Cairngorms
Brooklyn Brewery’s Stonewall Inn IPA is the Official Beer of Pride in London
The three-year partnership will see the brand displayed across Pride events, and give it pouring rights making a range of Brooklyn beers available to attendees.
Columns
Niall Hassard
Andrew Dowson
Neil Morrison
Luke Richardson
