Socially conscious spirits importer Ten Locks has now launched its own spirit brand – Pod Pea Vodka, a ‘fresh, flavourful climate positive vodka’ made with 100% British peas.
Peas are from the legume family – a genus of plants that don’t need energy-intensive nitrate fertiliser, as they can capture and utilise nitrogen straight from the air around them. Thus anything made from legumes already has a head start in the green stakes, and Ten Locks reckon that their Pod Pea brand will drive a new environmentally-friendly niche in the category.
“Pod Vodka is aimed at consumers looking for authentic brands that do not compromise on their socially conscious habits and prioritise the three Ps – People, Purpose, Planet,” declared Ten Locks.
“Inspired by mother nature, planet positive Pod Pea Vodka (40% abv) is made from peas and tastes like peas. With sweet, vegetal pea notes, a touch of citrus, light savoury tones and a silky finish, Pod intends to reinvigorate the category by offering a flavour forward Vodka.
“Pod Pea Vodka has been developed to play on modern cocktail menus, sitting at the heart of classic serves and savoury, umami-led drinks. Its arrival has been welcomed by Hammonds, as well as Birch, Hawksmoor and New World Trading Company venues across the UK.”
The liquid is fermented, distilled and bottled in Manchester using a bespoke copper still, embracing local materials, ingredients, and talent where possible.
Even the bottles are made from sand sourced from the UK, to keep its carbon footprint low, and transition glass that would otherwise be processed further, resulting in the bottle’s ‘striking and unique’ green colour that may vary from batch to batch. Labels are printed on wood-free, FSC® certified paper avoiding plastics and foils.
Becky Davies, head of commercial at Ten Locks, said: “We launch Pod Pea Vodka confident we’ve prioritised taste, flavour, and an unwavering belief that excellent ingredients can be sourced right here in the UK. We’re stepping out with a spirit that represents what Ten Locks stands for – a lively, truly modern drinks brand that raises the bar and inspires conversation while being tightly linked to our key brand pillars around positive change.”
She added: “Pod is perfectly positioned to recruit consumers from gin, hold the attention of vodka drinkers and attract established cocktail lovers, not only that but Pod Pea Vodka should appeal to the foodie and be a perfect solution for the ever-growing savoury cocktail trend. This year we’ll be working hard to bring the brand to life and bring the trade along with us and encourage them to give peas a chance!”
Ten Locks launched in October 2020, and has since curated a portfolio of spirits from around the world ‘striving for positive change’, including brands such as El Tequileño, Savoia Americano, Redwood Empire Whiskey and Nusa Caña Rum in the UK, with its portfolio available in 1700 on trade and retail outlets.
