VK | Scottish Licensed Trade News

Scottish Licensed Trade News

Top Brands 2017: The biggest names stand their ground

The top five brands in the Scottish on-trade have held their positions …

Slight dip for RTDs

THE ready to drink (RTD) category suffered a slight decline in value last year, dipping by around 2% to a value of £29.5 …

Spooky sharers from VK

THE parent company of RTD brand VK has been promoting a Halloween-themed sharing serve in preparation for tomorrow’s festivities (October 31). Global Brands …

VK mixes fruit to follow suit

New variants introduced to capitalise on trend for flavours THE firm behind the VK brand claims to be “steering the RTD category into the 21st …

Spooky serves for Halloween

BRAND owner and distributor Global Brands has unveiled a new range of seasonal serves for RTD brand VK in time for Halloween. The four ‘ghoul-fish’ bowls …

RTD shows it’s got more bottle

THE firm behind ready-to-drink brand VK has launched its Blue variant in a 500ml format. Global Brands said ‘The Big Blue’ bottle size has been introduced …