BRAND owner and distributor Global Brands has unveiled a new range of seasonal serves for RTD brand VK in time for Halloween.
The four ‘ghoul-fish’ bowls include VK as well as Global Brands’ Corky’s alcoholic mix, and Halloween-themed sweets.
Simon Green, marketing director for Global Brands, said: “Halloween is a high volume student period and we want to support the on-trade to help them make the most of this.
“For students, it’s about going all out with the Halloween theme, and there’s no reason why a drink can’t be part of this.
“In true Halloween style, we’re adding popping candy and Dracula teeth sweets to the VK ghoul-fish bowls, which produce a spookily sinister crackle and generate Halloween theatre to the serve.”
Halloween sweets and point of sale materials are available to the on-trade from Global Brands.