The category itself continues to evolve, both in terms of new product launches and serving styles – with a number of liqueur and speciality brands now …
Premiumisation and low-ABV serves will continue to be major trends
VK aims to deliver ‘electrifying’ experiences for freshers .
Incorporating autumnal flavours into a cocktail menu can be a winner .
The winning watermelon flavour was one of four shortlisted, receiving 19,000 votes out of a total of 35,000 .
Students can be turned into repeat customers with great, themed nights out
Premium tonics are being sought out and bars have to be ready to meet demand
THE firm behind mixers brand Franklin & Sons has unveiled four new ‘dual-flavoured’ premium tonic waters aimed squarely at ‘epicurious’ consumers.
Liqueurs’ diversity should be used to create special cocktail serves, say firms
Franklin & Sons and London distillery Portobello Road Gin have teamed up to create a new premium and craft ready-to-serve gin and tonic in a can