Global Brands | Scottish Licensed Trade News

Scottish Licensed Trade News

A varied category with a broad appeal

The category itself continues to evolve, both in terms of new product launches and serving styles – with a number of liqueur and speciality brands now …

Taking the high and the low road

Premiumisation and low-ABV serves will continue to be major trends

Lighting up the on-trade

VK aims to deliver ‘electrifying’ experiences for freshers .

A seasonal shift in your drinks list

Incorporating autumnal flavours into a cocktail menu can be a winner .

Drinks firm tickled pink

The winning watermelon flavour was one of four shortlisted, receiving 19,000 votes out of a total of 35,000 .

Freshers’ week can win over new fans

Students can be turned into repeat customers with great, themed nights out 

Pubs should take the tonic high road

Premium tonics are being sought out and bars have to be ready to meet demand

Unlocking flavour

THE firm behind mixers brand Franklin & Sons has unveiled four new ‘dual-flavoured’ premium tonic waters aimed squarely at ‘epicurious’ consumers.

Stand out from the competition

Liqueurs’ diversity should be used to create special cocktail serves, say firms

Craft producers can combination

Franklin & Sons and London distillery Portobello Road Gin have teamed up to create a new premium and craft ready-to-serve gin and tonic in a can