A varied category with a broad appeal
The category itself continues to evolve, both in terms of new product launches and serving styles – with a number of liqueur and speciality brands now …
Taking the high and the low road
Premiumisation and low-ABV serves will continue to be major trends
Lighting up the on-trade
VK aims to deliver ‘electrifying’ experiences for freshers .
A seasonal shift in your drinks list
Incorporating autumnal flavours into a cocktail menu can be a winner .
Drinks firm tickled pink
The winning watermelon flavour was one of four shortlisted, receiving 19,000 votes out of a total of 35,000 .
Freshers’ week can win over new fans
Students can be turned into repeat customers with great, themed nights out
Pubs should take the tonic high road
Premium tonics are being sought out and bars have to be ready to meet demand
Unlocking flavour
THE firm behind mixers brand Franklin & Sons has unveiled four new ‘dual-flavoured’ premium tonic waters aimed squarely at ‘epicurious’ consumers.
Stand out from the competition
Liqueurs’ diversity should be used to create special cocktail serves, say firms
Craft producers can combination
Franklin & Sons and London distillery Portobello Road Gin have teamed up to create a new premium and craft ready-to-serve gin and tonic in a can
